Danger Peak Was Featured in an Electronic Billboard in Times Square

“Start spreading the news…”

When I was a kid growing up on Long Island, my parents used to take me into New York City to marvel at the usual tourist traps: Rockefeller Center, the Macy’s window display, The Empire State Building, and, of course, Times Square. When I gazed up at those huge, glowing billboards, secretly, I wished that something I created would one day be up there. Well, that dream has finally been realized. Danger Peak was recently featured in an electronic billboard in Times Square (specifically on the Nasdaq Board near Broadway and 43rd Street) as part of a promotion from The BookFest Awards. If you recall, Danger Peak won Second Place in the category of Young Adult Action and Adventure in The Fall 2022 BookFest. Late last year, I was contacted by the promoters of this book festival, and when asked if I was interested, I couldn’t say “Yes” fast enough.

The cover of Danger Peak was included in the 15-second ad for BookFest, and you can see video and images of it below. (It pays to live less than an hour from Manhattan, so I could capture the footage in person.)

As a side note, the first song I heard in the car on the drive to the train station to see the ad was Don Henley’s “Boys of Summer,” the very first song mentioned in Danger Peak. Out of the literally tens of thousands of songs that could’ve been playing, I’d like to think that was a cool coincidence. Also, after viewing the ad, I ate lunch at the Hard Rock Café across the street, and they played nothing but ‘80s songs: “Centerfold,” “Eye of the Tiger,” “Come On Eileen,” Janet Jackson’s “Come Back to Me” and “Escapade,” etc. I don’t want to sound too goofy or New Age-y (too late?), but I’m taking that as a sign.

I also want to give a shout-out to my fellow award winners, in case you guys are reading this, which, in all honesty, isn’t very likely: Marieke, Jeanne, Luminita, Karen, Amber, Vianlix-Christine, Mark, Orli, Shane, Vanessa, Rebecca, Tashena, and Christy.

That’s all I’ve got for today, folks. I don’t have much else to write, but needless to say, this was one of the two big announcements about Danger Peak I said I would post this year. The other is coming in March, so stay tuned, same Perone time, same Perone channel.


P.S.: Next week’s blog: Why I Hate February (an oldie but goodie)

P.P.S.: Danger Peak is now available on Amazon and Barnes & Noble (I heard it’s good!):

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